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Data hiding is an age-old technique used to conceal an image, text of vitalimportance inside an image or video sequence. Several attacks are prevalent inan attempt to hack the data hidden inside the image. Several algorithms havebeen put forward focused in making the embedding technique to be robust tosuch attacks. The current work is focused towards studying the behavior ofSpatial and Frequency Domain Multiple data embedding techniques towardsnoise prone channels and Geometric attacks enabling the user to select anoptimal embedding technique. The robustness of the watermark is tested byintroducing several attacks and testing the watermark strength.

Luminance --- Edges --- Geometric attacks --- Correlation Coefficient