Table of content

Asian Social Science

ISSN/EISSN: 19112017 19112025
Subject: Social Sciences
Publisher: Canadian Center of Science and Education
Country: Canada
Language: English
Start year 2008
Publication fee: Yes --- Further Information

Journal homepage at publisher site


Table of content: 2009 volume:5 issue:12

Article
Giving Something Back: Alumni Donation to Educational Universities in Taiwan

Authors: Hsuan-fu Ho --- Shu-Lin Huang
DOI: 10.5539/ass.v5n12P65
Pages:
Loading...
Loading...
Abstract

Abstract

Faced with declining student numbers and decreasing government grants, universities around Taiwan are increasingly compelled to search for alternative sources of revenue to meet their financial needs. Donations made by alumni constitute a major component of these supplemental sources of revenue. The purpose of this research was to determine the factors that influence alumni donations to universities, and to measure the relative importance of each of these factors. A survey of 510 alumni from four different universities of education was carried out, and the results demonstrate that while university of education alumni do indeed make generous donations, only 3.5% of their donations go to their alma mater. Moreover, different types of fundraising programs have dramatically different effects on different donor groups. Thus the use of several different fundraising programs, instead of one unified program, can enhance fundraising efficiency.

 

Keywords


Article
Trade Sustainability in the Forestry Domain: The Case of Malaysia

Authors: Emmy F.A --- Baharom A.H --- Alias Radam --- Illisriyani I.
DOI: 10.5539/ass.v5n12P78
Pages:
Loading...
Loading...
Abstract

This study was undertaken to explore the relationship between export and import, in the category of Forestry domain for Malaysia, which includes sub domain (1) industrial roundwood; (2) wood pulp; (3) wood fuel; (4) paper and paper board; (5) sawn wood; (6) recovered paper and (7) wood base panel. Johansen (1991) cointegration method was employed and the period of the study covers annual data from 1961 to 2007. The results clearly show that the export and import of forestry domain is highly cointegrated. This shows trade is indeed sustainable in the domain of forestry and a sign of good trade policies adapted and implemented by the relevant authorities  Bi-directional granger causality could also be detected based on VECM (vector-error correction model) method. Imports seem to positively and significantly affect exports, both in the long run and short run, vice versa.

Keywords


Article
Factors Effecting Drug Relapse in Malaysia: An Empirical Evidence

Authors: Fauziah Ibrahim --- Naresh Kumar
DOI: 10.5539/ass.v5n12P37
Pages:
Loading...
Loading...
Abstract

It has been noted that many drug addicts relapse to drug use after discharged from successful treatment and rehabilitation programs. Thus it is imperative and timely to address the issues that prompt relapsed addiction.  400 drug addicts on relapse cases were selected from eight drug rehabilitation centres throughout Peninsular Malaysia to examine factors influences the relapsed addiction to drug use. Consistent with previous research, self-efficacy, family support, community support and employers support were identified as main factors that influenced the relapsed addictions tendency amongst addicts. Suggestions to curb relapsed addiction to drugs were discussed in relation to the findings.  

Keywords


Article
Asian Social Science, Vo. 5, No. 12, December, 2009. All in one PDF file.

Authors: Editor ASS
DOI: 10.5539/ass.v5n12P0
Pages:
Loading...
Loading...
Abstract

Asian Social Science, Vo. 5, No. 12, December, 2009. All in one PDF file.

Keywords


Article
A Cross-Cultural Comparison of Self-Regulated Learning Skills between Korean and Filipino College Students

Authors: Joanne P. Turingan --- Yong-Chil Yang
DOI: 10.5539/ass.v5n12P3
Pages:
Loading...
Loading...
Abstract

This study investigated a cross-cultural comparison of self-regulated learning (SRL) skills between Korean and Filipino college students. Specifically, it identified and analyzed the motivational and learning strategies adopted by Korean and Filipino students. To measure their SRL skills, the Motivated Strategies for Learning Questionnaire was administered. Results of this study showed that the degree of Filipino students’ SRL skills was higher than one of Korean students. Cultural and educational contexts of the two countries were examined to identify possible factors underlying the differences between two countries’ college students in SRL skills.

Keywords


Article
Mode of Talents Training in Media --- A Comparative Research between Mainland China and Taiwan

Authors: Chih-Chung Chen --- Jinsheng Zhang
DOI: 10.5539/ass.v5n12P11
Pages:
Loading...
Loading...
Abstract

In China, with increasing maturity of media and continuous emergence of new media, demand on media managers is urgent day by day. However, media management itself is a subject with combination of compound, pluralism, theory and practice. It is easy to train common journalists, but it is quite difficult to train media talents of high quality proficient in management. This article is going to mainly compare modes of talent training between Taiwan and Mainland China, and will emphasize especially on training mechanism of media talents in colleges and universities in Taiwan, in the hope of offering reference for talent training in Mainland China.

Keywords


Article
Islamic Credit Card: Are Demographic Factors a Good Indicator?

Authors: Norudin Mansor --- Azman Che Mat
DOI: 10.5539/ass.v5n12P17
Pages:
Loading...
Loading...
Abstract

This study investigates on the relationship between demographic factors and the usage of Islamic credit card as well as Conventional credit card demonstrates their interdependencies. The debatable issues as been addressed by many authorities not only in terms of the numbers of credit card flooding the nation’s economy, but the amount of transactions that end up with payment default and the numbers of credit card fraud as been recorded which threatened the economy should be seriously focused. Nevertheless the advances and changing habits in purchasing activities significantly contributed the diffusion of credit card as becoming more important and relevant in maintaining the purchasing activities. The study was conducted involving 305 respondents as a sample of study. While 26 items were used for addressing the research questions. Section A of the questionnaire seeks for information concerning the demographic profile of the respondents whilst section B and C that used Likert scale aimed to investigate information related to income and usage of credit card. The results of the study offer certain important managerial implications for the policy makers, finance institutions and the authorities bodies that take controls the credit card activities.

Keywords


Article
Problems in Development of Electrical Power in Rural China

Authors: Peng Gao --- Guoliang Luo
DOI: 10.5539/ass.v5n12P27
Pages:
Loading...
Loading...
Abstract

With development of electric power in rural China for several decades, it has attained great achievements. However, under the circumstance when urban and rural development is balanced in China, problems in development of electric power in rural China seem more prominent, mainly characterized by disbalance of development structure, lagging of macro-management and policy, and lack of vitality in electric power corporations in rural China.

Keywords


Article
Different Approaches, Same Achievements --- Aesthetic Wilde VS. Realist Cao Xueqin

Authors: Xiaoyuan Zheng --- Wenfeng Wei
DOI: 10.5539/ass.v5n12P32
Pages:
Loading...
Loading...
Abstract

The charmingly written Chapter 11 of Oscar Wilde’s novel The Picture of Dorain Gray seems overlooked by the critics, but actually, it is a best footnote of Wilde’s literary creation of aestheticism and a great achievement of his writing with extreme simplicity. Its presentation of luxurious arts, though strikingly different from that of The Dream of the Red Mansion by Cao Xueqin, results in the same excellence. Making an analysis of the different approaches to the “display” of the four luxurious artistic works: fragrance, music ,jewelry and embroidered work, this paper finds that although there seems no comparison between Wilde’s aestheticism and Cao’s realism, simplest as Wilde and most elaborate as Cao, they both delivered the world the extraordinary beauty of arts with their pens and both revealed their thoughts on literary creation through the extreme beauty.

Keywords


Article
Study on QQ-medium-oriented Ideological and Political Education of College Students

Authors: Hong Xiao
DOI: 10.5539/ass.v5n12P74
Pages:
Loading...
Loading...
Abstract

For the time being chatting through QQ medium is fashionable among college students, and QQ also plays an important role in the life of college students. However, college life based on QQ also has demerits, therefore it is necessary and essential to study how to avoid its negative influences and exploit its potential value in ideological and political education of college students, consequently improve ideological and political education of college students in China. In this article, based on literature review and questionnaire survey of QQ-medium-oriented college life, it is to study on how to improve college ideological and political education in higher colleges and universities by QQ medium, and to draw the conclusion that it is to innovate ideological and political education model and methodology in college ideological and political education, and to exert the positive role of QQ medium in college ideological and political education meanwhile avoiding its negative influence, accordingly to improve the development of ideological and political education in higher colleges and universities.

Keywords


Article
The Relationship between Linguistics and Language Teaching

Authors: Jing Meng
DOI: 10.5539/ass.v5n12P84
Pages:
Loading...
Loading...
Abstract

The problem of linguistics in language teaching has been discussed for many years in SLA. Researchers try to find out the relationship between linguistics and language teaching. In this paper, the author gives her own opinion about their relationship on the basis of some linguists’ theories and attempts to show the implication of linguistic theories on the practice of language teaching.

Keywords


Article
Education and Transformation of Underachievers in Colleges and Universities

Authors: Qida Xu
DOI: 10.5539/ass.v5n12P87
Pages:
Loading...
Loading...
Abstract

Education and transformation of underachievers is one of focuses and difficulties in education and management of students in higher colleges and universities. Underachievers can be classified into four types of laggard ethic thought, laggard psychological quality, laggard behavioral habits and laggard academic performance. Formation of underachievers is not only due to themselves, but also is closely related to relations with the family, school and the society. Education and transformation of underachievers is a quite complicated and painstaking task, and it is required to mobilize a variety of power from the school, family and the society and to take some comprehensive measures of helping and educating with focus, institutional guarantee, driving by precursors and psychological assistance, etc, so that optimal effects can be achieved.

Keywords


Article
New View of Postmodernism on Local Normal Universities’ Postgraduate Education Reform in China

Authors: Jingzhi Zan --- Rensheng Han
DOI: 10.5539/ass.v5n12P93
Pages:
Loading...
Loading...
Abstract

Postmodernism has risen from 60’s of last century and had a wide range of influence on the world. However, to date, no consensus has been reached on its definition. While anchoring to “adaptation” and “development”, postmodernism could be redefined. By analyzing problems existing in teaching objective, curriculum, teaching methods, result assessment of current local normal universities’ postgraduate education in China, and taking advantage of the new view of postmodernism, four strategies for reform are provided.

Keywords


Article
An Analysis of Conceptual Metaphor in Western Commercial Advertisements

Authors: Xianrong Zhang --- Xingliang Gao
DOI: 10.5539/ass.v5n12P97
Pages:
Loading...
Loading...
Abstract

This thesis makes a deep analysis of conceptual metaphor in western commercial advertisements and aims to deepen the understanding of the nature and manifestations of metaphor, to make it clear how conceptual metaphor works effectively in advertising for the purpose of persuading the audience into buying the products advertised, and to help Chinese advertisers realize the important roles of conceptual metaphors in advertising designs and originalities.

Keywords


Article
Study on Selection Index System of Leading Industries under Requirements of Sustainable Development Outlook

Authors: Bing Zhao --- Jinpeng Liu
DOI: 10.5539/ass.v5n12P105
Pages:
Loading...
Loading...
Abstract

This article elaborates connotation and characteristics of leading industries, and summarizes selection norm of leading industries under requirements of sustainable development outlook. Then, the authors establish selection index system for leading industries and provide theoretical evidence for further rational determination of leading industries in economic development.

Keywords


Article
The Characteristics of Violin Arts Developed in China

Authors: Cheng Shen
DOI: 10.5539/ass.v5n12P113
Pages:
Loading...
Loading...
Abstract

The performing art of violin was introduced, popularized and developed in China as the result of an economic and cultural exchange between the east and west. Chinese violin music has its unique characteristics, which is rooted from Chinese tradition music and philosophy bounded with western composing concept and rich violin techniques. The efforts by Chinese musicians and violin educators in the past decades have made violin become one of the most beloved western music instruments in China.

Keywords


Article
Talking about Ancient Chinese Commercial Advertising Styles

Authors: Shengying Feng
DOI: 10.5539/ass.v5n12P117
Pages:
Loading...
Loading...
Abstract

Ancient Chinese working people created a wide range of different advertising styles in the process of adapting themselves to and transforming nature, such as object ads, sound ads, sign ads, couplet ads, poetry ads, print ads and hall decoration ads, etc. These advertising forms reflect the folk customs of different stages of development and the ideology of all sectors of the ancient society and demonstrate a variety of advertising content and life information.

Keywords


Article
Classification of Public Signs and Their Characteristics

Authors: Yiqiu Yang
DOI: 10.5539/ass.v5n12P121
Pages:
Loading...
Loading...
Abstract

Public signs play a very important role in the life and work of he public, which facilitate the communication of people of different nation. Public signs have their own stylistic characteristics. This paper tries to analyze the linguistic features of English public sign expressions, aiming to classify them into different categories.

Keywords


Article
Thoughts on Supervision over Biopharmaceuticals in China

Authors: Dehua Yang --- Li Dong --- Juan Liu
DOI: 10.5539/ass.v5n12P125
Pages:
Loading...
Loading...
Abstract

In view of the present situation of China’s biopharmaceutical industry and by analyzing the status quo of supervision in the fields of bio-pharmaceutical registration, production and circulation, this text tries to propose some appropriate measures for improvement. And some conclusions are made that supervision over biopharmaceutical industry must be continually improved; measures should be made by the State Food and Drug Administration to make the biopharmaceutical industry have a sound development.

Keywords


Article
A Social and Pragmatic Analysis of the Second Person Deixis You

Authors: Yuanyuan Li
DOI: 10.5539/ass.v5n12P130
Pages:
Loading...
Loading...
Abstract

Based on the researches on the person deixis by numerous scholars, this paper focuses on a social and pragmatic analysis of the second person deixis English. The results are applicable to adequate translation of you.

Keywords


Article
Research on Three Error Types of Chinese Esl Learners’ Acquisition of Passive Voice

Authors: Yuanying Wang
DOI: 10.5539/ass.v5n12P134
Pages:
Loading...
Loading...
Abstract

This thesis aims to probe into the relationship between language transfer and the three error types of Chinese ESL learners’ acquisition of passive voice. On the basis of analysis of the result of a self-designed test, I come to a conclusion that under-passivization is the main characteristic of Chinese learner’s passive acquisition and negative transfer has a strong effect on Chinese learners’ acquisition of passive voice.

Keywords


Article
An Analysis of the Cultural Phenomena in English and Its Translation

Authors: Xiao Geng
DOI: 10.5539/ass.v5n12P141
Pages:
Loading...
Loading...
Abstract

Translation mostly takes place between languages. As we know, there are intimate relations between languages and culture. Language and culture, like content and form, live upon and affect each other. As a cross—cultural event, translation is influenced largely by the culture in the source language. So it is vital to analysis the culture in the original language before we set about translating. The essential points this paper treats are analysis of the cultural phenomena in English. This paper also means to stimulate more concentration on the approaches to deal with the cultural phenomena in translating. Further, this paper points out several problems commonly seen in dealing with the cultural phenomena.

Keywords


Article
The Application of Functional Tenor in Ideology Inculcation---Analysis of English News Report Register

Authors: Fengshuang Cui
DOI: 10.5539/ass.v5n12P45
Pages:
Loading...
Loading...
Abstract

In this paper, functional tenor is modified into a set of discursive strategies which conceptualize the institution relation established between addressors/writers and addressees/readers through the choices of a systemic-functional kind, where participants in the process in any instance are engaged in a series of negotiations, during which the addressor/writer inclines to orient the addressee/reader toward certain field and, at the same time, certain ideological idea, etc. To put it simply, through constructing certain kind of relationship between addressors/writers and addressees/readers, the addressors/writers can facilitate the ideology to the addressees/readers. The main function of news report is the ideology instilment. Functional tenor plays a central role in the ideology inculcation. This paper testifies how the functional tenor facilitate ideology inculcation by the news report register.

Keywords


Article
Decision-Making Styles of Young Malay, Chinese and Indian Consumers in Malaysia

Authors: Safiek Mokhlis --- Hayatul Safrah Salleh
DOI: 10.5539/ass.v5n12P50
Pages:
Loading...
Loading...
Abstract

Although consumer decision-making style represents a relatively consistent pattern of cognitive and affective responses, culture has been proven to impact significantly on individual values and attitudes, thus, culture is expected to have a significant influence on consumer decision-making styles. This paper investigates the decision-making styles of young Malay, Chinese and Indian consumers in Malaysia using Consumer Style Inventory (CSI) developed by Sproles and Kendall (1986). An examination of the psychometric properties of CSI shows some similarities and differences in consumer decision-making styles among the three ethnic groups, suggesting that ethnicity affects shopping behavior. Identification of new traits exclusive to each ethnic group suggests that CSI cannot be applied without considering the cultural factors.

Keywords


Article
Comparison of Investment and Financing Systems in Foreign Agriculture and Their Enlightenments for China

Authors: Hongman Zhang
DOI: 10.5539/ass.v5n12P60
Pages:
Loading...
Loading...
Abstract

Agricultural investment and financing systems in USA, France and Japan have their own features and advantages. Through comparison of agricultural investment and financing systems in foreign advanced countries, this article is going to put forward some enlightenments for reform of agricultural investment and financing system in China.

Keywords

Table of content: 2009 volume:5 issue:12