Strategic management competitive potential of the enterprise

Abstract

The purpose of this article is to scientifically substantiate methods and develop tools for managing the competitive potential of enterprises. The main strategies for the development of the baking industry have been outlined, namely: for the enterprises with a high level of utilization of competitive potential the most cost-effective strategy will be adequate; for enterprises with an average level of utilization of competitive potential the integration strategy is recommended; a differentiation strategy is recommended for an enterprise with low competitive potential. It was emphasized that a niche strategy should be one of the key strategies for the development of the industry, providing sustainable competitive advantages. Managing the competitive edge of the businesses being researched should be related to the product component.

Keywords

• strategy
• bakeries
• competition
• market
• potential